Build Your Business With a Premium Resin Bound & Rubber Surfacing Brand
Soft Crete® is expanding across North America and is actively seeking qualified contractors and surfacing companies to join our Authorized Dealer Program.
This program is designed for established businesses that want to add high-performance rubber and stone resin bound systems to their service offering while benefiting from brand recognition, technical support, and structured commercial market development.
Why Partner With Soft Crete®
The Authorized Dealer Program is built to support long-term, professional operators—not short-term installers or casual resellers.
As a Soft Crete® Authorized Dealer, you gain access to a proven product platform and a business framework designed to support scalable growth in both commercial and high-value residential markets.
Dealer Benefits
Authorized Dealers receive access to:
- Exclusive or protected territories (region dependent)
- Dealer-level product pricing and supply priority
- High-grade rubber resin bound systems (Soft Crete®)
- Premium stone resin bound systems (Soft Crete Natural™)
- Structured technical training and system certification
- Sales tools, specification support, and proposal templates
- Marketing resources and brand usage rights
- Commercial project support and system design guidance
- Ongoing product development and material updates
- Long-term supply continuity and system standardization
Product Systems You Will Represent
Soft Crete® Rubber Systems
Designed for:
- Commercial pool decks and wet play areas
- Golf pathways and safety surfacing
- Athletic flooring and gym environments
- High-traffic pedestrian zones
Features:
- High-grade EPDM rubber aggregates
- Impact-absorbing performance
- Slip-conscious texture options
- Zero-VOC binder technology (system dependent)
Stone Systems
Designed for:
- Commercial patios and hospitality terraces
- Courtyards and amenity decks
- Residential luxury hardscapes
- Architectural outdoor flooring
Features:
- Natural quartz and marble aggregates
- Seamless resin bound installation
- High compressive strength
- Refined architectural appearance
Who We Partner With
We work with established companies that demonstrate:
- Experience in commercial surfacing, flooring, coatings, or hardscape construction
- Strong project management capability
- A professional sales process and customer service standards
- Financial stability and operational capacity
- Commitment to quality control and technical compliance
Our goal is to build long-term dealer relationships that protect brand standards and deliver consistent project outcomes.
Dealer Support & Training
Soft Crete® provides dealers with structured onboarding and ongoing technical support, including:
- System specification training
- Installation methodology and quality control procedures
- Product selection and system design guidance
- Material handling and logistics training
- Ongoing technical updates as systems evolve
Training may include classroom sessions, remote technical modules, and project-based support depending on region and system scope.
Territory & Market Development
Dealer appointments are managed strategically to avoid market saturation and internal competition.
Territory allocation is based on:
- Market size and commercial demand
- Dealer capacity and experience
- Strategic growth planning
Protected or semi-exclusive territories may be available to qualified partners.
The Authorized Dealer Program is not a franchise.
- There are no retail build-out requirements and no fixed storefront model.
- Dealers operate their own independent businesses while representing Soft Crete® systems under license and supply agreement.
- Specific program details, training structure, and commercial terms are provided during the application and qualification process.
